A website is a vitally important part of your business in today’s world. In fact, it is actually your Front Door to the internet world and many of your customers. Your website must tell a story very quickly and let your clients know what you do and lead them to do what you want them to do. This can be anything from having them click on “Buy Now” toadding in their contact info or to calling your business number.
A website is fairly complicated you need to portray the following within 10 seconds to keep your potential clients on your site and take the action you want them to take. Research conducted by doctors of cognitive behavior suggests that web visitors subconsciously evaluate your website in less than a second. If they don’t trust or cannot easily find information on your website, they will leave.
*Make sure your phone number is visible
This is for the client that just wants to call you! If this is not visible the client may go elsewhere!
*Make sure your address is clear
This is for the client who wants to visit your business location or store. The address must be clear on the website not only for the potential shoppers, but also for the search engines to know where your business is located.
*You need to portray to your client what your business is all about
You need to let people know who you are, what you have to offer them and why you are the best company that they want to deal with. Without those elements your website may not be standing out from the rest of the competition.
*Lead your client to do what you want them to do.
Do you want your client to call you? Buy products from your website? Request your services? Visit your store? Or to opt-in to your mailing list.
It seems like a lot to take in and accomplish all in 10 seconds We can help you with an analysis and give you expert direction or even a face lift on your current website. There is always room for improvement and the right strategically placed words or contact information can make all of the difference to have your website convert quickly, thus increasing profits.