Pay Per Click (PPC) is a great way to advertise your website or business online.
When searches are performed in the search engines like Google and Yahoo, paid placements will appear above the organic listings and down the right side of the page.
The advantages to a paid placement campaign is that if someone is searching for your particular service or offer and your website appears, you can get immediate traffic to your site.
PPC campaigns work by the website or business owner identifying keywords which are related to their site. As an example, let’s say you own a shoe store online which sells purple shoes. In order to get traffic right away to your site, you would setup a campaign through Google or Yahoo or Bing. The next step would be to “bid” on a phrase or phrases like “purple shoes” or “buy purple shoes”. After the setup you would need to evaluate what your budget would be. This would depend also on the price per click you would want to pay. Clicks for various keywords online can go anywhere from $0.05 to $400 per click!
After everything is setup, your website will then appear in the search engines when people type in your preferred keywords.
Most people who start out by trying a PPC campaign do not understand all of the ins and outs of the complicated Google Adwords campaign setup. Individuals literally go through Google training and become “Adwords Certified” because of how complicated it can be. Additionally, there are certain metrics Google in particular uses to evaluate if an individual’s or company’s AD campaign with Adwords is meeting certain criteria. Between keyword relevance, proper URL assignment, quality score and landing page; it can be a complicated places to begin marketing online. There are even advanced tips that only professional marketers know which help reduce the amount of money paid per click and help manage the costs, down to a science.
Here at The Search Kings we have a professional pay per click campaign management team who can take care of your AD campaign.
We test Ads and implement techniques so you get the best return on investment on your advertising. Give us a call today or send in a request for a free consultation on how we can help get your website targeted traffic in 15 minutes and optimize your PPC campaign for success!