Never before in the history of local businesses has local business marketing online been so important!
Usage of the telephone book declines every year while searches for local businesses online increases every year. When you think about it, how often do you use the phonebook for looking up a local business? Google is so much easier and faster.
If you own a local business you have 2 important options. Those options are:
1) Local Search Engine Optimization (SEO) – Local SEO is the process of having your business naturally show up on the first page of the most popular search engines like Google, Yahoo and Bing. When this happens and someone searches for your business type in your area, your business listing shows up. 98% of people who search Google never leave the first page. This is why it’s vitally important to show up in the organic listings or the local maps section. Upon accomplishing this, your website now has free, targeted and natural traffic going to your site. Hot leads ready to call or email you for more information. As a long-term strategy, this is by far the preferred choice.
Success Story #1: 1700 website hits, last 2 months, found by 500 different keywords in their area!
Success Story #2: 791 impressions in Google Maps in the last 30 days!
Success Story #3: 4620 impressions and 97 actions in Google Maps in the last 30 days!
2) Local Pay-Per-Click (PPC) Campaign – When searches are performed online for various keywords like “Austin Texas Plumber” and the like, natural listings (organic) will show up as well as paid placement ADs at the top of the search results and down the right side. Businesses pay to be there using a program run by Google and the other major search engines. If someone sees your AD and clicks on it, your website gets instant traffic at a cost for that click. Local business clicks go anywhere from $0.05 to $200.00 or more depending on your niche. Local PPC campaigns are an excellent way to get traffic, customers and leads to your site in as little as 15 minutes. It can be costly if you do not know what you’re doing. If you’re not already spending time learning how to do this effectively through trial and error, it’s recommended to have a professional PPC management service do this for you.
The Search Kings offers expert Local SEO services as well as local PPC management for local businesses all over the U.S. & Canada. We have countless clients who have greatly benefitted from having their services appear on Page 1 of Google.
If you’re looking to increase sales, leads and brand awareness, contact us today for a FREE consultation.
No Cost, No Obligation