Insurance agency marketing online is one of the absolute best ways to attract more clients to your business. Every year without fail, searches in the yellow pages for insurance companies and agents declines while searches on the internet grow every year. This includes searches performed on mobile phones! Not having your website found by internet searchers will be a short term detriment and potentially a long-term disaster to your business goals. Print is dead and internet and mobile are the future. It’s been said again and again by the top marketing minds and by Fortune 500 companies.
New insurance clients need to be constantly attracted to continue positive revenue flow and there is no better way to let those clients find you than to promote your insurance business online. Insurance agency online marketing works by optimizing your website’s content which will allow new potential clients to find your website in the search engines and give them the ability to learn about your services from a variety of related searches online.
Some of those searches include:
Insurance agent internet marketing works to target web searchers who visit the major search engines like Google, Yahoo and Bing to find for companies who offer the very services you provide. To find the relevant results they are looking for, searchers will type in specific keywords and phrases which closely match the kind of business they are looking for based on their needs.
For example, if someone is looking for Life Insurance in Your City, he or she may type in “Life Insurance + Your City Name.” As a result from this search, the Google (and the others as well) will bring up the correct and relevant websites based on the user’s query. The goal is to have your website come up when someone types this in. If not, your website will never reach it’s full potential as a perfect advertising and new client generating medium. Your competitors will end up getting all of the business.
There is an specific science behind having websites show up for targeted keywords and The Search Kings indeed has it down to a science. Our #1 goal is to always make more money for our clients by providing these optimization services. That’s how we stay in business.
Our number one goal for your insurance agency SEO and internet marketing campaign will be for your company to GET NEW CLIENTS! These targeted leads are out there for the taking and those new customers are any and all internet visitors typing in keywords like “insurance,” ”car insurance,” “earthquake insurance,” etc… plus the city in which your office is located into any of those major search engines.
Let’s create a scenario here:
You sell auto insurance in Florida and there are 3,600 online searches (which there are in Florida by the way) each and every month for auto insurance in the area you service. You of course determine your profit on each sale you make plus residuals. How many new clients each month would you need to make it worth your while? 5?,10?, 20? Even if you only received 10% of those 3600 searches to your website, that would be an extra 360 website visitors hitting YOUR site looking for YOUR services! If only 10% of those website visitors (36) actually became brand new clients of yours each and every month, well…. you do the math! Would that extra business and revenue stream be good enough to get started?
Now consider how many other insurance products that you can offer which are related to your industry. What if you receive additional new clients from searches for those keywords in the search engines as well……. That’s the value of the absolute need of being seen on the internet and having an experienced insurance agency marketing SEO firm in your corner!
Give us a call now so we can put an internet marketing package together for you to fit your budget as well as your financial goals.
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